Ever notice the calendar emoji icon? If you’ve looked closely you’ll see that the date featured on the calendar is July 17. The date wasn’t chosen at random as some may believe, it’s actually the date Apple’s iCal launched at the MacWorld conference. However, a few days ago Twitter users celebrated the date for completely other reasons. On Friday, the emotion packed icons garnered a lot of attention on Twitter as fans and big name brands celebrated #WorldEmojiDay. Last July 17th the effort was pushed by Emojipedi.org, but didn’t really take off. However, this year the holiday was a hit as heavy hitters got in on the silly Twitter action.
As reported in one article #WorldEmojiDay was already trending by 9 a.m. ET and included more than 93,000 tweets by noon according to data shared by Twitter. This does not come as a surprise as emojis have hit an all-time popularity. Recently, we even saw a emoji campaign for Chevy in which they released a media release in strictly emojis – later revealing what the release said as the brand created a decoding game for readers. Also getting in on the emoji action is The Partnership for Drug-Free Kids in their recent emoji only drug free PSA campaign – a first of its kind.
Here’s a look at how some brands celebrated #WorldEmojiDay
Last but not least one of my favorites, created by Mountain Dew.
To put the cherry on top of an emoji-tastic day, a list was released of 38 new emojis that are expected to come out next year. These icons get even corkier with emojis ranging from “selfie” to bacon and many things in between. Interested in seeing the full list? Check it out here.
What are some of your favorite tweets from #WorldEmojiDay? Did you participate in this popular trend?